SEC.00// Website Clarity Audit
Website Clarity Audit — for GTA electrical businesses
We read your website the way a homeowner would. Then we show you where trust breaks down, and what to fix. $397, one payment.
SEC.01// The problem
Nobody lets a stranger into their home without trust. A homeowner picks an electrician in seconds. The site that looks safe and clear gets the call.
No one can see at a glance that you are a licensed electrician.
The headline says nothing about the work you do.
No town is named, so callers are unsure you come to them.
The photos are stock. They could be anyone’s crew.
SEC.02// The fix
A site that looks safe, clear, and real. Three things on screen, in seconds: what you do, where you work, how to call.
It says licensed electrician, names your towns, and shows your real crew.
Your number taps to call from any phone screen.
It tells callers exactly what to do next. One clear step.
SEC.03// Two-minute test
Open your site on your phone. Answer these five questions honestly.
Can a stranger see at a glance that you are a licensed electrician?
Does the headline say the kind of work you do?
Is your service area named in plain words?
Does the number tap to call, with no hunting?
Do the photos show your real crew and your real work?
Every “no” may be losing you a job. The audit ranks all five, fix-first.
SEC.04// Do the math
Your website decides what each visit is worth.
Ready to see your own fault list, ranked fix-first?
Get my auditSEC.05// Six fixes we check
Six fixes we check on every audit. Illustrative example. Fictional electrical business.
Illustrative example. Not a real client.
Before
The number sits at the bottom of the page. Callers give up looking.
After
A call bar stays pinned to the top of every phone screen.
WHY — Emergency callers act first and read later.
The sparking-outlet caller reaches you, not the next company.
Illustrative example. Not a real client.
Before
“Welcome to our website.” It says nothing about the work.
After
“Licensed electrician in Vaughan. Panel upgrades and EV chargers.”
WHY — Homeowners decide in seconds. The headline must say who, what, and where.
The right caller knows in seconds that this is the right company.
Illustrative example. Not a real client.
Before
No towns named anywhere. Callers are unsure you come to them.
After
“We serve Vaughan, Markham, Richmond Hill and North York.”
WHY — Naming towns answers the coverage question before anyone calls.
Fewer calls from streets you do not cover.
Illustrative example. Not a real client.
Before
Six links on one screen. Callers tap none of them.
After
One “Call now” button on every phone screen.
WHY — One clear step works better than six choices.
Faster decisions from people who are ready to book.
Illustrative example. Not a real client.
Before
One number for everything, hidden under the contact page.
After
“Sparking outlet? Call now — we answer around the clock.”
WHY — Safety calls cannot wait for office hours.
Urgent jobs you may have been missing.
Illustrative example. Not a real client.
Before
Stock photos of people who do not work for you.
After
Your van, your crew, your panel work. Clearly you.
WHY — Homeowners pick the crew they can picture at their door.
Trust starts before the first call.
SEC.06// Walk-throughs
Three fictional electrical businesses. What the audit finds, and what changes.
Illustrative walk-through. Fictional electrician. Not a real client.
Marcus runs a small electrical shop in Scarborough. Homeowners call, then hang up when he does not cover their street. The audit finds no towns named anywhere, and a headline that says “Electrical Solutions” instead of naming the work. He lists his towns in plain words and rewrites the headline to say licensed electrician, area, and 24/7 emergency calls.
Illustrative walk-through. Fictional electrician. Not a real client.
Aisha runs a two-truck shop in Etobicoke. Homeowners ask about EV charger installs, but her site never names the service in plain words. The audit finds services missing, no town list, and no tap-to-call button on phones. She lists her services and towns in plain words and pins one “Call now” button to every screen.
Illustrative walk-through. Fictional electrician. Not a real client.
Chris does panel upgrades across North York. He wins work by being the safe choice, but his site shows stock photos and no real crew. The audit finds photos of strangers, a vague headline, and a number two taps deep on phones. He swaps in real crew photos, rewrites the headline in plain words, and moves the number to the top.
SEC.07// How it works
Three steps. About ten minutes of your time.
Book and send your web address.
We read your site like a homeowner would, on a phone and a computer.
The audit lands in your inbox within 5 business days.
No guessing what to fix. The list is ranked, fix-first.
SEC.08// No hidden terms
We are a new Toronto studio. We will not show results we do not have.
The ranked report, the 10-minute video, and the ready-to-paste wording. In your inbox in 5 business days.
More calls, better rankings, or more revenue. We cannot promise calls, and we will not.
Do the fixes yourself and you keep everything. Book a rebuild within 30 days and the full $397 comes off the rebuild price.
SEC.09// One payment
$397 CAD, paid once. No contract. No monthly fees. No HST added.
| Includes | Ranked report, 10-minute walkthrough video, and ready-to-paste wording, delivered in 5 business days. |
|---|---|
| Rebuild | Need the site fixed or rebuilt? Rebuilds run $3,500 or $6,500. Book within 30 days and your $397 comes off. |
| Care Plan | Care Plan: $199 a month, if you want us to keep the site sharp. |
SEC.10// Questions, answered
One lost job costs more than the audit. The report ranks fixes so the cheapest ones come first. And if you book a rebuild within 30 days, the $397 comes off the rebuild price.
About ten minutes. Book, send your web address, done. We do the reviewing. You read the report and watch a 10-minute video.
Having a site is not the same as having a clear one. We check your current site the way a homeowner sees it, and list exactly where callers drop off.
Fair question. We are a new Toronto studio, so we will not show you a client list we do not have. What you get is in writing up front: the report, the video, the wording. No contract. No monthly fees.
Judge us by the work. The audit is the proof: specific problems, ranked fixes, and wording you can paste in today. You keep everything even if you do it yourself.
We cannot promise calls, and we will not. Here is what is promised instead: a plain list of where your site loses callers, ranked by impact, with the fixes spelled out.
SEC.11// Clear websites. Easy to call.
Clear websites. Easy to call.